Bienvenue chez Warner Bros. Discovery… l’etoffe dont sont faits les rêves
Qui sommes-nous…
Lorsque nous disons l’etoffe dont sont faits les rêves, nous ne faisons pas seulement reference au monde des sorciers, des dragons et des super-heros, ni même aux merveilles de la planète Terre. Derrière le vaste portefeuille de contenus emblematiques et de marques bien-aimees de WBD, il y a les conteurs qui donnent vie à nos personnages, les createurs qui les apportent dans vos salons et les rêveurs qui creent la suite…
Dès creatifs formidables aux pionniers technologique, à travers le monde, WBD offre des opportunites de carrière decisif , des avantages soigneusement organises et les outils pour explorer et devenir le meilleur vous-même. Ici, vous êtes soutenu, ici vous êtes celebre, ici vous pouvez prosperer.
PLEASE KINDLY S END YOUR CV IN ENGLISH
6 month Fixed Term Contract
Company Overview
Warner Bros. Discovery is a premier global media and entertainment company offering audiences the world’s most differentiated and complete portfolio of content, brands and franchises across television, film, sports, news, streaming and gaming. We’re home to the world’s best storytellers, creating world-class products for consumers. From brilliant creatives to technology trailblazers and beyond
The Job
France/Belgium Retention Manager is a pivotal role responsible for the development and execution of customer retention strategies for MAX across France and Belgium. This role will oversee initiatives to increase customer loyalty, reduce churn, and drive long-term customer value.
Your outstanding interpersonal skills, ability to work within a team and passion for driving results will have a large impact on the success story of MAX, and will assist in increasing conversion and engagement, improving the customer lifetime value and revenue enhancement.
The ideal candidate thrives in international, dynamic and a fast-moving environment and is an experienced, bold, multi-faceted and innovative CRM & lifecycle expert with strong communication skills who thinks strategically, analytically, and creatively.
You will have a pan-regional role with a specific focus on France & Belgium and will work closely with other departments spanning Creative Services, BI, Growth Marketing, Distribution, Product Development, Programming, Customer Service and PR across Europe.
Your Role Accountabilities
- Retention Strategy Development: Craft and implement effective customer retention strategies tailored to France and Belgium markets, ensuring alignment with global objectives.
- Customer Lifecycle Management: Understand the entire customer journey and identify key touchpoints to enhance engagement, reduce attrition, and improve customer lifetime value.
- Data-Driven Decision Making: Analyze customer data to gain insights into behavior, preferences, and trends. Use this information to refine and adapt retention strategies.
- Cross-Functional Collaboration: Work closely with the marketing, sales, and product teams to align retention initiatives with broader company strategies and campaigns.
- Performance Reporting: Regularly report on retention metrics, providing insights, recommendations, and actionable steps to senior leadership.
- Market Analysis: Stay updated with market trends, competitor strategies, and emerging technologies in the retention space, especially within France and Belgium.
- Stakeholder Engagement: Build and nurture relationships with key stakeholders, ensuring alignment of retention objectives and feedback loops.
- Team Leadership: If applicable, manage and mentor a team of retention specialists, fostering a culture of continuous learning and improvement.
Experience and Qualifications
- Solid experience with CRM, lifecycle marketing, digital marketing, and multi-channel programs
- Excellent understanding of email, push notification and In-app notifications, preferably from a B2C subscription-oriented business
- Proven work experience with a Marketing Automation Tool (Braze or equivalent)
- Strong analytical skills and comfort with Excel, web analytics tools etc.
- Skilled in digital marketing, including targeting/segmentation, A/B testing, and optimization for conversion and engagement
- Ability to handle multiple projects and deliver results, working both strategically and tactically
- Understanding of local-market nuances and dynamics to deliver a global strategy while also balancing local adaptions to drive local results
- Ability to travel to other European countries
- Fluency in English and French is a must, additional language is a plus
Comment nous faisons avancer les choses…
Ce dernier morceau est probablement le plus important! Chez WBD, nos grands principes sont les valeurs fondamentales par lesquelles nous fonctionnons et sont au cœur de la façon dont nous faisons avancer les choses. Vous pouvez les trouver sur https://wbd.com/guiding-principles/ ainsi que quelques idees de l’equipe sur ce qu’ils signifient et comment ils se presentent dans leur quotidien. Nous esperons qu’ils resonneront avec vous et avons hâte d’en discuter lors de votre entretien.
Les parties juridiques…
Warner Bros. Discovery saisit l’opportunite de constituer une main d’œuvre qui reflète la diversite de notre societe et du monde qui nous entoure. Être un employeur soucieux de l’egalite des chances signifie que nous prenons au serieux notre responsabilite de considerer les candidats qualifies sur la base du merite, independamment du sexe, de l’identite sexuelle, de l’origine ethnique, de l’âge, de l’orientation sexuelle, de la religion ou des croyances, de l’etat civil, de la grossesse, de la parentalite, du handicap ou de toute autre categorie protegee par la loi.
Si vous êtes un candidat qualifie et que vous avez besoin d’un amenagement dans votre recherche d’emploi ou pour postuler, n’hesitez pas à nous contacter à recruitadmin@wbd.com.
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