Palm Springs, California, Desert Care Network- Primary & Specialty Care Network General Summary The Physician Marketing Manager will play a key role in supporting execution of physician marketing strategy and local activation efforts to support all physician medical practices. The manager will be focused on understanding the consumer journey across all specialties and clearly outline B2C and B2B tactics needed to drive patient acquisition and service line growth. He/She will leverage enterprise strategy and best practices to deliver customized marketing plans to all physician groups and measure the results. The Manager will work with multiple internal departments and external vendors to integrate the elements of successful marketing campaigns including creative, operations, and media. They will consistently report and measure campaign performance and identify local best practices. In addition, the manager will successfully onboard all new physicians and execute onboarding marketing plans. Education/Experience Bachelorâ??s Degree in Marketing, Communications, Business or relevant major is required At least 5 â?? 7 years of demonstrated, progressive experience and responsibility for marketing, brand management with a strong understanding of the business needs and competitive challenges of the industry (relevant to health care industry preferred) Experience in healthcare of physician marketing a plus Strong understanding of B2C and B2B tactics to drive acquisition of customers Demonstrated success in digital marketing and understanding KPIâ??s. Demonstrated experience in building local marketing plans and providing results/communications to leadership teams. Demonstrated ability in problem solving, collaborating, and stakeholder process. Tenet Healthcare/TPR complies with federal, state, and/or local laws regarding mandatory vaccination of its workforce. If you are offered this position and must be vaccinated under any applicable law, you will be required to show proof of full vaccination or obtain an approval of a religious or medical exemption prior to your start date. If you receive an exemption from the vaccination requirement, you will be required to submit to regular testing in accordance with the law. #LI-SK1 Employment practices will not be influenced or affected by an applicantâ??s or employeeâ??s race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information, sexual orientation, gender identity or expression, veteran status or any other legally protected status. Tenet will make reasonable accommodations for qualified individuals with disabilities unless doing so would result in an undue hardship.
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